top of page






Cracking the Code: Decoding Quantitative and Qualitative Research Methods
Research is one of the foundations of mass communication. It gives us evidence to make better decisions, improve media, and understand...

Taylor Lawrence
Jul 23, 20233 min read


The McLuhan Matrix: How Technology Shapes Our World
Marshall McLuhan was a Canadian philosopher and communication theorist known for his concept of technological determinism. Technological...

Taylor Lawrence
Jun 25, 20233 min read


Elaboration Likelihood Model: The ELM-azing Path to Influence
As a student of mass communication, understanding the theories and models that shape the field is crucial for becoming an effective media...

Taylor Lawrence
Jun 4, 20232 min read


The Two-Step Flow: No, It's Not a Line Dance
How often do you sit down to watch the news? If I had to guess, I’d say probably not multiple times a day. According to the Pew Research...

Taylor Lawrence
May 28, 20232 min read


The Magic Bullet Theory - How Susceptible Are You?
I'm sure we've all heard someone say, "You can't believe everything you read on the internet," or "heard on the news." But when did that...

Taylor Lawrence
May 21, 20232 min read


Brilliant. Bad. A Little Bit Mad: Social Media Marketing for Disney’s Cruella
In 2014, Walt Disney Studios provided audiences with their first look into the history of one of Disney’s most notorious villains,...

Taylor Lawrence
Apr 23, 20215 min read


The Social Dilemma: You’re for Sale and You Didn’t Even Know It
Have you ever scrolled through Facebook and noticed an ad for an item that you had recently Googled? What about an item you had texted...

Taylor Lawrence
Apr 10, 20214 min read


Close to Home: The Regional Food Bank of Oklahoma
It would probably surprise most of us to know how many of the people that we encounter every day struggle with food insecurity. Oklahoma...

Taylor Lawrence
Feb 1, 20214 min read
bottom of page