top of page






Cracking the Code: Decoding Quantitative and Qualitative Research Methods
Research is one of the foundations of mass communication. It gives us evidence to make better decisions, improve media, and understand...

Taylor Lawrence
Jul 23, 20233 min read


The McLuhan Matrix: How Technology Shapes Our World
Marshall McLuhan was a Canadian philosopher and communication theorist known for his concept of technological determinism. Technological...

Taylor Lawrence
Jun 25, 20233 min read


Elaboration Likelihood Model: The ELM-azing Path to Influence
As a student of mass communication, understanding the theories and models that shape the field is crucial for becoming an effective media...

Taylor Lawrence
Jun 4, 20232 min read


The Two-Step Flow: No, It's Not a Line Dance
How often do you sit down to watch the news? If I had to guess, I’d say probably not multiple times a day. According to the Pew Research...

Taylor Lawrence
May 28, 20232 min read


The Magic Bullet Theory - How Susceptible Are You?
I'm sure we've all heard someone say, "You can't believe everything you read on the internet," or "heard on the news." But when did that...

Taylor Lawrence
May 21, 20232 min read


Spice Up Your Headshot in Just 5 Steps
Headshots can be an excellent tool for establishing poise and professionalism in the workplace and beyond. But what about personality?...

Taylor Lawrence
Feb 7, 20233 min read


Social Media Best Practices for Small Businesses
We’ve previously discussed why social media is important for your small business and how to find your unique audience, but now let’s...

Taylor Lawrence
Feb 20, 20222 min read


Brilliant. Bad. A Little Bit Mad: Social Media Marketing for Disney’s Cruella
In 2014, Walt Disney Studios provided audiences with their first look into the history of one of Disney’s most notorious villains,...

Taylor Lawrence
Apr 23, 20215 min read


Sharpie’s Remark(er)able Social Media
Have you ever used a Sharpie? I’d be shocked if you said no. Self-described as “THE BOLD ORIGINAL, genuine article, and cultural icon of...

Taylor Lawrence
Apr 18, 20213 min read


Social Media Ethics for Small Businesses
Social media is an amazing resource for companies to build their brands, engage with followers, and keep up with relevant trends and...

Taylor Lawrence
Apr 17, 20213 min read


The Social Dilemma: You’re for Sale and You Didn’t Even Know It
Have you ever scrolled through Facebook and noticed an ad for an item that you had recently Googled? What about an item you had texted...

Taylor Lawrence
Apr 10, 20214 min read


Murder, Mystery, Makeup, & Marketing
There are some pairings that just make sense: peanut butter & jelly, rainy days & a favorite book, good friends & good conversation. True...

Taylor Lawrence
Apr 4, 20213 min read


Redbubble: Uncommon Designs for Everyone
Clothing and stickers and wall art: oh my! Since 2006, Redbubble has been providing “independent artists with a meaningful way to sell...

Taylor Lawrence
Mar 21, 20213 min read


Netflix: work SMARTer, not harder
In 2020, Netflix entertained more than 200 million subscribers worldwide by allowing users to stream their choice of 3,781 movies and...

Taylor Lawrence
Mar 14, 20213 min read


Find Your Niche… and Exploit It
Advertising through social media is a great way to connect with your audience in a more direct manner than traditional media. Designing...

Taylor Lawrence
Feb 7, 20213 min read


Close to Home: The Regional Food Bank of Oklahoma
It would probably surprise most of us to know how many of the people that we encounter every day struggle with food insecurity. Oklahoma...

Taylor Lawrence
Feb 1, 20214 min read


Social Media Marketing… Why Bother?
20 years ago, many people were convinced the internet and computers were a fad. That they would have their 15 minutes of fame and then...

Taylor Lawrence
Jan 27, 20212 min read


Friendster: The Framework of Modern Social Media
It seems like almost everyone I know has at least one social media account, if not multiple accounts across multiple platforms. According...

Taylor Lawrence
Jan 17, 20213 min read
bottom of page